Business Advisors (LBA) specializes in valuations and business
appraisals for attractions such as zoos and aquariums. This
typically involves three approaches:
Financial performance is evaluated and capitalized.
Sales of similar attractions are examined and their experience
applied to the one being valued.
The current value of equipment and other assets is
John Gerner, our managing director, has conducted many valuations
for attractions. He spoke at IAAPA's annual convention on "How
Much is Your Attraction Worth? Identifying and Maintaining Value." Click
download the presentation slides.
Selected past consulting projects are described below. All
involved John Gerner, LBA's managing director.
Proposed Indoor Zoo (New York City,
New York USA)
The Wildlife Conservation Society operates the the Bronx
Zoo, Central Park Zoo, Queens Zoo, Prospect Park Zoo, and
the New York Aquarium. During the mid 1980s, it explored the
possibility of developing an indoor zoo in Manhattan and
retained Economics Research Associates to conduct the
analysis. John Gerner (LBA's managing director) was a
consultant with ERA and evaluated market demand and
Ripley's Aquarium (Myrtle Beach and
As a subcontractor to International Theme Park Services
(ITPS), LBA prepared valuations of the Ripley's Aquarium in
both Myrtle Beach and Gatlinburg in 2003, 2006, and 2009.
This effort involved an on-site review of each aquarium and
its operation. Past annual attendance and financial
performance were also analyzed
Downtown Aquarium (Denver,
In 2002, Gerner Consulting (LBA's previous name) conducted
a valuation of Colorado's Ocean Journey as a subcontractor
to ITPS. This aquarium was later renamed the "Downtown
Aquarium - Denver" by Landry's Restaurants, Inc. The
analysis included an evaluation of past market and financial
Virginia Aquarium Expansion (Virginia
Beach, Virginia USA)
As a subcontractor to Economics Research Associates (ERA)
in 1991, Gerner Consulting (LBA's previous name) prepared
market and financial projections for this $35 million
expansion of the Virginia Aquarium that tripled the
aquarium's size in 1996. It has been named the Travel
Attraction of the Year by the Southeast Tourism Association.
New York Aquarium (Brooklyn, New
ERA was retained by the New York Zoological Society in 1985
to evaluate the potential performance from significantly
expanding the New York Aquarium. John Gerner (LBA's managing
director) was a consultant with ERA. He provided the market
and financial analysis for this consulting effort.
National Aquarium in Baltimore
(Baltimore, Marylandnbsp; USA)
The National Aquarium in Baltimore is a
nationally-recognized tourist attraction and an anchor of
Baltimore's successful Inner Harbor urban revitalization
project. ERA was retained by the aquarium in 1984 to conduct
an evaluation of expansion alternatives. John Gerner (LBA's
managing director) was a consultant with ERA. He provided
market and financial analysis for the consulting effort.