LBA's consultants have conducted planning studies for many new attractions worldwide. Some of these past projects are described below.
Aztlán Parque Urbano is an amusement park within Chapultepec in Mexico City. It opened in 2024 and replaced La Feria de Chapultepec that previously closed. Its goals are to celebrate Mexican culture, history, and traditions with new entertainment experiences that incorporate new technology and media. LBA was retained in 2023 to conduct an independent expert review of the feasibility study.
The Walt Disney Company is the leading theme park developer in the world. Its locations include Disneyland, Walt Disney World, Tokyo Disney Resort, Disneyland Park (Paris), Hong Kong Disneyland, and Shanghai Disneyland. As a senior consultant with Economics Research Associates, John Gerner (LBA's managing director) evaluated locations in Latin America for a proposed Disney theme park.
Village Roadshow is Australia's largest amusement park operator and owns Warner Bros. Movie World, Sea World, Wet'n'Wild Water World, and other attractions. Leisure Business Advisors LLC (LBA) evaluated the market and financial potential of developing a major new attraction in China for Village Roadshow.
Serengeti Park is the most popular safari park in Germany, with more than 700,000 visitors annually. LBA evaluated its operation and provided specific recommendations for future expansions based on the experience of successful comparable animal attractions worldwide.
Dedicated to preserving Bruce Springsteen’s legacy and influence on American music, the Center also develops exhibits, public programs, and education initiatives that celebrate the history of American music and its diversity of artists and genres. It opens in 2026. LBA conducted an independent market study with financial analysis in 2025. This involved examining the potential site, analyzing the resident and tourist markets, determining potential annual attendance, and gauging potential financial performance.
LBA prepared attendance and revenue projections for this major new museum during 2022 as a subcontractor to Atkins, a member of the SNC-Lavalin Group. The planned 270,000 square-foot museum campus will consist of a new building, ceremonial courtyard and renovations of existing historical buildings. Click here for more information.
Hopi Hari is one of the largest theme parks in South America, and is located near Sao Paulo in Brazil. It is 76 hectares (188 acres) in size, and cost USD$220 million to develop. As a subcontractor to International Theme Park Services, John Gerner (LBA's managing director) evaluated the market and financial feasibility of Hopi Hari.
The Nanshan Culture Tourism Zone is approximately 27 hectares (67 acres) in size, and contains several tourist attractions. These include the Hainan Culture Park, Felicity and Longevity Park, and Buddhist Culture Park. Its centerpiece is the Guanyin Statue of Hainan, which is currently the fourth tallest statue in the world. As a subcontractor to Economics Research Associates, John Gerner (LBA's managing director) evaluated the feasibility of developing this major tourism project.
La Ronde is a theme park in Montreal that is approximately 59 hectares (146 acres) in size. It offers 40 rides, including ten roller coasters. As a subcontractor to Economics Research Associates, John Gerner (LBA's managing director) evaluated the potential of expanding this theme park and adding year-round uses on the site. These uses included a retail entertainment center, waterpark resort hotel, and expanded marina.
Our managing director, John Gerner, has extensive worldwide experience gained over the past 40+ years. Below are some of his past consulting projects with Leisure Business Advisors LLC (LBA), International Theme Park Services, and Economics Research Associates.
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