Water Park Design: Taking the First Step
The feasibility study is the first step in starting a new water
park. Leisure Business Advisors LLC (LBA) specializes in
conducting this study, which is typically required by financing
institutions and investors.
The study provides market and financial analysis and projections.
It also provides critical physical planning recommendations to
assist water park designers. It is critical that the designs are
in line with market needs and expected cash flow. These physical
planning guidelines need to be in place before construction and
building can start. Designers, builders, and managers all benefit
from the guidance provided in the study.
In addition to the feasibility study, LBA can also provide concept
visualization services. This effort could include 3D computer
graphic images of a new water park seen through the eyes of a
Selected past water park consulting projects are described below.
All involved John Gerner, LBA's managing director.
Water Park Expert Testimony (Niagara
Falls, New York USA)
LBA was retained by Empire State Development Corporation, a
public authority of the state of New York, to evaluate the
feasibility of reopening Fallsville Splash Park in Niagara
Falls. It was the subject of a New York State Supreme Court
case. John Gerner served as an expert witness in tourist
attraction development in this court case in early 2009.
Harris Beach was the attorney for this state authority and
the main client contact. In the court's decision filed on
April 5, 2010, it states "the Court places additional
reliance on the testimony of John Gerner. Mr. Gerner is a
leisure industry expert." Click
here for the court's decision.
Boardwalk at Hersheypark (Hershey,
The Boardwalk at Hersheypark is a water park area of the
theme park that opened in 2007. It includes a wave pool,
lazy river, seven slides, and a children's play area. Gerner
Consulting evaluated the market and financial potential of
water park activities for Hersheypark management as a
subcontractor to Economics Research Associates.
Morgan County Aquatic Center (Madison,
The Morgan County Aquatic Center opened in 2009, and is a
public facility operated by the Morgan County Parks and
Recreation Department. LBA conducted a feasibility study for
the aquatic center as a subcontractor to Doran &