Before the Water Park Business Plan; the
Feasibility Study
The feasibility study is the first step in starting a new water
park. Leisure Business Advisors (LBA) specializes in conducting
this study, which is typically required by financing institutions
and investors. The study provides market and financial analysis
and projections that will be used in the developer's business
plan.
The study also provides critical physical planning recommendations
for the business plan. It is critical that design plans are in
line with market needs and expected cash flow. These planning
guidelines need to be in place before the construction and
building can start. Designers, planners, and managers can all
benefit from the guidance provided in the study.
As part of the feasibility study, LBA can work closely with you in
preparing the initial image package that would assist designers in
the planning stage of development that follows the feasibility
stage. We could provide a walk-through description and conceptual
3D computer graphics images of your new water park seen through
the eyes of a typical visitor. These would preliminarily suggest
the planned "look and feel" of the new park in business financing
and marketing presentations.
Selected past water park consulting projects are described below.
All involved John Gerner, LBA's managing director.
Water Park Expert Testimony (Niagara
Falls, New York USA)
LBA was retained by Empire State Development Corporation, a
public authority of the state of New York, to evaluate the
feasibility of reopening Fallsville Splash Park in Niagara
Falls. It was the subject of a New York State Supreme Court
case. John Gerner served as an expert witness in tourist
attraction development in this court case in early 2009.
Harris Beach was the attorney for this state authority and
the main client contact. In the court's decision filed on
April 5, 2010, it states "the Court places additional
reliance on the testimony of John Gerner. Mr. Gerner is a
leisure industry expert." Click
here for the court's decision.
Boardwalk at Hersheypark (Hershey,
Pennsylvania USA)
The Boardwalk at Hersheypark is a water park area of the
theme park that opened in 2007. It includes a wave pool,
lazy river, seven slides, and a children's play area. Gerner
Consulting evaluated the market and financial potential of
water park activities for Hersheypark management as a
subcontractor to Economics Research Associates.
Morgan County Aquatic Center (Madison,
Georgia USA)
The Morgan County Aquatic Center opened in 2009, and is a
public facility operated by the Morgan County Parks and
Recreation Department. LBA conducted a feasibility study for
the aquatic center as a subcontractor to Doran &
Karwoski, Inc.
