Leisure Business Advisors LLC (LBA) specializes in providing the feasibility study, which is the first step in the development process. An independent expert prepares this study and it is generally required by financing institutions and investors. LBA can also assist developers with other aspects of the initial planning package needed for financing, such as concept development and business plan preparation. Selected past theme park and amusement park projects are described below. These include past consulting efforts by John Gerner, LBA's managing director.
Aztlán Parque Urbano is an amusement park within Chapultepec in Mexico City. It opened in 2024 and replaced La Feria de Chapultepec that previously closed. Its goals are to celebrate Mexican culture, history, and traditions with new entertainment experiences that incorporate new technology and media. LBA was retained in 2023 to conduct an independent expert review of the feasibility study.
The Walt Disney Company is the leading theme park developer in the world. Its locations include Disneyland, Walt Disney World, Tokyo Disney Resort, Disneyland Park (Paris), Hong Kong Disneyland, and Shanghai Disneyland. As a senior consultant with Economics Research Associates, John Gerner (LBA's managing director) evaluated locations in Latin America for a proposed Disney theme park.
Universal Studios has theme parks in the USA, Japan, and Singapore. John Gerner, LBA's managing director, served as president of Berkshire Ridefilm. During that time, the company produced the highly acclaimed simulation film for "Back to the Future - The Ride", which was directed by Douglas Trumbull.
Village Roadshow is Australia's largest amusement park operator and owns Warner Bros. Movie World, Sea World, Wet'n'Wild Water World, and other attractions. LBA evaluated the market and financial potential of developing a major new attraction in China for Village Roadshow.
Hopi Hari is one of the largest theme parks in South America, and is located near Sao Paulo in Brazil. It is 76 hectares (188 acres) in size, and cost USD$220 million to develop. As a subcontractor to International Theme Park Services, John Gerner (LBA's managing director) evaluated the market and financial feasibility of Hopi Hari.
Pavilion Park is located within the Broadway at the Beach tourist complex in Myrtle Beach. During its planning stage, LBA evaluated Pavilion Park's potential financial performance for Burroughs & Chapin Co, Inc.
The Nanshan Culture Tourism Zone is approximately 27 hectares (67 acres) in size, and contains several tourist attractions. These include the Hainan Culture Park, Felicity and Longevity Park, and Buddhist Culture Park. Its centerpiece is the Guanyin Statue of Hainan, which is currently the fourth tallest statue in the world. As a subcontractor to Economics Research Associates, John Gerner (LBA's managing director) evaluated the feasibility of developing this major tourism project.
La Ronde is a theme park in Montreal that is approximately 59 hectares (146 acres) in size. It offers 40 rides, including ten roller coasters. As a subcontractor to Economics Research Associates, John Gerner (LBA's managing director) evaluated the potential of expanding this theme park and adding year-round uses on the site. These uses included a retail entertainment center, waterpark resort hotel, and expanded marina.
Formerly named "Riverside Park", Six Flags New England is located in Massachusetts. As a subcontractor to Economics Research Associates, John Gerner (LBA's managing director) evaluated the theme park's operating history, market potential, and likely annual attendance based on its planned capital improvements.
Cedar Point is a major theme park in Ohio. John Gerner (LBA's managing director) was a senior consultant with Economics Research Associates. He evaluated the impact of various factors on past operating performance. These factors included capital reinvestment, pricing, marketing efforts, economic conditions, and weather.
Busch Gardens Williamsburg is located in Virginia and has been repeatedly voted the world's most beautiful theme park by amusement park enthusiasts. John Gerner (LBA's managing director) was an internal productivity supervisor that evaluated the operating performance of individual components of the park. He also examined past financial performance based on various factors, and prepared the theme park's financial breakeven analysis.
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Richmond, VA 23223 USA
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