Family Fun Center Business Appraisal

Leisure Business Advisors (LBA) specializes in valuations and business appraisals for attractions such as family fun centers. This typically involves three approaches:

Income - Financial performance is evaluated and capitalized.

Market - Sales of similar family fun centers are examined and their experience applied to the family fun center being valued.

Asset - The current value of equipment and other assets is estimated. 

John Gerner, our managing director, has conducted many valuations for family fun centers. He spoke at IAAPA's annual convention on "How Much is Your Attraction Worth? Identifying and Maintaining Value." Click here to download the presentation slides. 

Selected past consulting projects are described below. All involved John Gerner, LBA's managing director.

Andy Alligator's Fun Park (Norman, Oklahoma  USA)

Andy Alligator's Fun Park is an eight-acre family entertainment center (FEC) with a variety of activities. These include miniature golf, go-karts, batting cages, and bumper boats. An 11,000 square-foot building provides space for games, food service, and parties. LBA conducted the feasibility study for this FEC in 2006. The client was Allison's Fun Incorporated.

Foxfire Mountain (Sevierville, Tennessee  USA)

Foxfire Mountain is a popular adventure park in the Smoky Mountains tourist destination area. It offers a zip line tour, an all-terrain vehicle (ATV) tour, and a swinging bridge. It is considering future expansion, and LBA was retained in 2012 to help define the direction of this future expansion effort.

NASCAR SpeedPark Chain (USA and Canada)

NASCAR SpeedPark is a branded outdoor family entertainment center offering a variety of go-kart tracks and other participatory activities. In 2005, LBA evaluated the operation of the entire NASCAR Speedpark chain of centers as a subcontractor to Economics Research Associates.  The client was Burroughs & Chapin Co, Inc. That company later sold its leisure attractions to PARC Management LLC.

Andretti Thrill Park (Melbourne, Florida  USA)

Andretti Thrill Park is a six-acre family entertainment center that features multiple go-kart tracks, miniature golf course, batting cages, paddle boats, train ride, kiddie rides, and a playground. Inside its 17,000 square-foot main building, it provides games, food service and party rooms. LBA conducted a business valuation of this FEC in 2006. The client was MTP of Brevard County, Ltd.

Valuation of Former Fun Park (Florence, South Carolina  USA)

Mister Mark's Fun Park was a family entertainment center that was built in 2003 and closed in 2008. LBA was retained by States Resources Corporation in 2009 to conduct a business valuation of the former center in anticipation of a foreclosure on the client's loan to the original owner.

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Contact Information

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Office Address:
Leisure Business Advisors LLC
2010 Princess Anne Avenue
Richmond, VA  23223  USA

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