Family Entertainment Center Valuation
Business Advisors (LBA) specializes in valuations and business
appraisals for attractions such as family entertainment centers.
This typically involves three approaches:
Financial performance is evaluated and capitalized.
Sales of similar family entertainment centers are examined and
their experience applied to the family entertainment center being
The current value of equipment and other assets is
John Gerner, our managing director, has conducted many valuations
for family entertainment centers. He spoke at IAAPA's annual
convention on "How Much is Your Attraction Worth? Identifying and
Maintaining Value." Click
download the presentation slides.
Selected past consulting projects are described below. All
involved John Gerner, LBA's managing director.
Andy Alligator's Fun Park (Norman,
Andy Alligator's Fun Park is an eight-acre family
entertainment center (FEC) with a variety of activities.
These include miniature golf, go-karts, batting cages, and
bumper boats. An 11,000 square-foot building provides space
for games, food service, and parties. LBA conducted the
feasibility study for this FEC in 2006. The client was
Allison's Fun Incorporated.
Foxfire Mountain (Sevierville,
Foxfire Mountain is a popular adventure park in the Smoky
Mountains tourist destination area. It offers a zip line
tour, an all-terrain vehicle (ATV) tour, and a swinging
bridge. It is considering future expansion, and LBA was
retained in 2012 to help define the direction of this future
NASCAR SpeedPark Chain (USA and
NASCAR SpeedPark is a branded outdoor family entertainment
center offering a variety of go-kart tracks and other
participatory activities. In 2005, LBA evaluated the
operation of the entire NASCAR Speedpark chain of centers as
a subcontractor to Economics Research Associates. The
client was Burroughs & Chapin Co, Inc. That company
later sold its leisure attractions to PARC Management LLC.
Andretti Thrill Park (Melbourne,
Andretti Thrill Park is a six-acre family entertainment
center that features multiple go-kart tracks, miniature golf
course, batting cages, paddle boats, train ride, kiddie
rides, and a playground. Inside its 17,000 square-foot main
building, it provides games, food service and party rooms.
LBA conducted a business valuation of this FEC in 2006. The
client was MTP of Brevard County, Ltd.
Valuation of Former Fun Park
(Florence, South Carolina USA)
Mister Mark's Fun Park was a family entertainment center
that was built in 2003 and closed in 2008. LBA was retained
by States Resources Corporation in 2009 to conduct a
business valuation of the former center in anticipation of a
foreclosure on the client's loan to the original owner.