Aquarium / Zoo Development Consultants

Leisure Business Advisors LLC (LBA) conducts the feasibility study for new aquariums, which is the first step in the development process. This report evaluates resident and tourist markets and forecasts potential performance. It also provides physical planning guidance. Selected past consulting projects are described below. All involved John Gerner, LBA's managing director.

Ripley's Aquarium (Myrtle Beach and Gatlinburg  USA)

As a subcontractor to International Theme Park Services (ITPS), LBA prepared valuations of the Ripley's Aquarium in both Myrtle Beach and Gatlinburg. This effort involved an on-site review of each aquarium and its operation. Past annual  attendance and financial performance were also analyzed.

Serengeti Park (Hodenhagen, Germany)

Serengeti Park is the most popular safari park in Germany, with more than 700,000 visitors annually. Leisure Business Advisors LLC (LBA) evaluated its operation and marketing mix and provided specific recommendations for future expansions based on the experience of successful comparable animal attractions worldwide.

Downtown Aquarium (Denver, Colorado  USA)

Gerner Consulting (LBA's previous name) conducted a valuation of Colorado's Ocean Journey as a subcontractor to ITPS. This aquarium was later renamed the "Downtown Aquarium - Denver" by Landry's Restaurants, Inc. The analysis included an evaluation of past market and financial performance.

Adventure Aquarium (Camden, New Jersey  USA)

As a subcontractor to ITPS, Gerner Consulting (LBA's previous name) evaluated the future potential performance of expanding the Adventure Aquarium. The consulting effort analyzed past annual attendance and provided projections based on three scenarios.

Virginia Aquarium Expansion (Virginia Beach, Virginia  USA)

As a subcontractor to Economics Research Associates (ERA), Gerner Consulting (LBA's previous name) prepared market and financial projections for this $35 million expansion of the Virginia Aquarium that tripled the aquarium's size. It has been named the Travel Attraction of the Year by the Southeast Tourism Association.

New York Aquarium (Brooklyn, New York  USA)

ERA was retained by the New York Zoological Society to evaluate the potential performance from significantly expanding the New York Aquarium. John Gerner (LBA's managing director) was a consultant with ERA. He provided the market and financial analysis for this consulting effort.

National Aquarium in Baltimore (Baltimore, Maryland  USA)

The National Aquarium in Baltimore is a nationally-recognized tourist attraction and an anchor of Baltimore's successful Inner Harbor urban revitalization project. ERA was retained by the aquarium to conduct an evaluation of expansion alternatives. John Gerner (LBA's managing director) was a consultant with ERA. He provided market and financial analysis for the consulting effort.

Proposed Indoor Zoo (New York City, New York  USA)

The Wildlife Conservation Society operates the Bronx Zoo, Central Park Zoo, Queens Zoo, Prospect Park Zoo, and the New York Aquarium. It explored the possibility of developing an indoor zoo in Manhattan and retained Economics Research Associates to conduct the analysis. John Gerner (LBA's managing director) was a consultant with ERA and evaluated market demand and financial performance.

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Leisure Business Advisors LLC
2010 Princess Anne Avenue
Richmond, VA  23223  USA

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