Leisure Business Advisors LLC (LBA) has consultants that
specialize in providing theme park feasibility studies and concept
development services. The feasibility study is generally required
by investors and financing institutions.
This study forecasts targeted usage by applying market penetration
rates to market segments. These rates are influenced by market
size, demographics, competition, and the experience of comparable
facilities elsewhere. The feasibility study also projects
potential financial performance and recommends the maximum
development costs that would allow an acceptable
return-on-investment to investors. These are key issues for those
that may finance the project.
The study also provides initial physical planning parameters to
assist the theme park designer during the design stage of
development. It is critical that the designs are in line with
market needs and expected cash flow. These physical planning
guidelines need to be in place before construction and building
can start. Designers, builders, and managers can all benefit from
the guidance provided in the consultant's study.
As part of the feasibility study, LBA can work closely with you in
preparing the initial image package that would assist designers in
the design stage of development that follows the feasibility
stage. We could provide a walk-through description and conceptual
images of your new theme park seen through the eyes of a typical
visitor. These would preliminarily suggest the general "look and
feel" of the new park in financing and marketing presentations.
Past consulting projects for theme parks and amusement parks are
described below. All involved John Gerner, LBA's managing
director.
The Walt Disney Company is the leading theme park developer in the world. Its locations include Disneyland, Walt Disney World, Tokyo Disney Resort, Disneyland Park (Paris), Hong Kong Disneyland, and Shanghai Disneyland. As a senior consultant with Economics Research Associates in the 1980s, John Gerner (LBA's managing director) evaluated locations in Latin America for a proposed Disney theme park.
Universal Studios has theme parks in the USA, Japan, and Singapore. John Gerner, LBA's managing director, served as president of Berkshire Ridefilm during the early 1990s. During that time, the company produced the highly acclaimed simulation film for "Back to the Future - The Ride", which is currently at Universal Studios Japan.
Village Roadshow is Australia's largest amusement park operator and owns Warner Bros. Movie World, Sea World, Wet'n'Wild Water World, and other attractions. In 2011, LBA evaluated the market and financial potential of developing a major new attraction in China for Village Roadshow.
Hopi Hari is one of the largest theme parks in South America, and is located near Sao Paulo in Brazil. It is 76 hectares (188 acres) in size, and cost USD$220 million to develop. As a subcontractor to International Theme Park Services, John Gerner (LBA's managing director) evaluated the market and financial feasibility of Hopi Hari.
Pavilion Nostalgia Park is located within the Broadway at the Beach tourist complex in Myrtle Beach, and opened in 2007. During its planning stage, LBA evaluated Pavilion Nostalgia Park's potential financial performance for Burroughs & Chapin Co, Inc.
The Nanshan Culture Tourism Zone is approximately 27 hectares (67 acres) in size, and contains several tourist attractions. These include the Hainan Culture Park, Felicity and Longevity Park, and Buddhist Culture Park. Its centerpiece is the Guanyin Statue of Hainan, which is currently the fourth tallest statue in the world. As a subcontractor to Economics Research Associates, John Gerner (LBA's managing director) evaluated the feasibility of developing this major tourism project.
La Ronde is a theme park in Montreal that is approximately 59 hectares (146 acres) in size. It offers 40 rides, including ten roller coasters. As a subcontractor to Economics Research Associates, John Gerner (LBA's managing director) evaluated the potential of expanding this theme park and adding year-round uses on the site. These uses included a retail entertainment center, waterpark resort hotel, and expanded marina.
Formerly named "Riverside Park", Six Flags New England is located in Massachusetts. As a subcontractor to Economics Research Associates, John Gerner (LBA's managing director) evaluated the theme park's operating history, market potential, and likely annual attendance based on its planned capital improvements.
Cedar Point is a major theme park in Ohio. John Gerner (LBA's managing director) was a senior consultant with Economics Research Associates. He evaluated the impact of various factors on past operating performance. These factors included capital reinvestment, pricing, marketing efforts, economic conditions, and weather.
Busch Gardens Williamsburg is located in Virginia and has been repeatedly voted the world's most beautiful theme park by amusement park enthusiasts. John Gerner (LBA's managing director) was an internal productivity supervisor during the early 1980s, and evaluated the operating performance of individual rides and other components of the park. He also examined past financial performance based on various factors, and prepared the theme park's financial breakeven analysis.
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info@leisure-business.com
Office Address:
Leisure Business Advisors LLC
2010 Princess Anne Avenue
Richmond, VA 23223 USA
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