Water Park Development Consultants

Leisure Business Advisors LLC (LBA) conducts the feasibility study, the first step in starting a new water park. Industry consultants typically prepare this study for the developer, and it is generally required by investors and financing institutions.

The study forecasts targeted usage by applying market penetration rates to market segments. These rates are influenced by market size, demographics, competition, and the experience of comparable facilities elsewhere.

The feasibility study also projects potential financial performance and recommends the maximum development costs that would allow an acceptable return-on-investment to investors. These are key issues for those that may finance the project. 

The study provides initial physical planning parameters to assist the water park designer during the design stage of development. It is critical that the designs are in line with market needs and expected cash flow. These physical planning guidelines need to be in place before construction and building can start. Designers, builders, and managers can all benefit from the guidance provided in the study.

LBA can also expand its feasibility study effort and add conceptual visualizations. These could include images of the new water park seen through the eyes of a typical visitor, which would help define the project's "look and feel" in financing and promotional presentations. This expanded effort can be chosen at the start of the consulting assignment, or added after the standard feasibility study has been completed

Selected past water park consulting projects are described below. All involved John Gerner, LBA's managing director. 


Water Park Expert Testimony (Niagara Falls, New York)

LBA was retained by Empire State Development Corporation, a public authority of the state of New York, to evaluate the feasibility of reopening Fallsville Splash Park in Niagara Falls. It was the subject of a New York State Supreme Court case. John Gerner served as an expert witness in tourist attraction development in this court case in early 2009. Harris Beach was the attorney for this state authority and the main client contact. In the court?s decision filed on April 5, 2010, it states "the Court? places additional reliance on the testimony of John Gerner. Mr. Gerner is a leisure industry expert." Click here for the court's decision. 


Boardwalk at Hersheypark (Hershey, Pennsylvania)

The Boardwalk at Hersheypark is a waterpark area of the theme park that opened in 2007. It includes a wave pool, lazy river, seven slides, and a children?s play area. Gerner Consulting evaluated the market and financial potential of water park activities for Hersheypark management as a subcontractor to Economics Research Associates.  


Morgan County Aquatic Center (Madison, Georgia)

The Morgan County Aquatic Center opened in 2009, and is a public facility operated by the Morgan County Parks and Recreation Department. LBA conducted a feasibility study for the aquatic center as a subcontractor to Doran & Karwoski, Inc.  


Additional Information

We are pleased to present Leisure Development Pulse to help inform prospective developers. It showcases selected new water parks worldwide. Information includes name, location, type, year opened, size, and cost. External links are provided for maps, news coverage, and other sources. Onsite videos are shown, if available.

For more details on LBA's feasibility study process for a new or expanded water parks, click here.