Water Park Business Valuation
Leisure
Business Advisors (LBA) specializes in valuations and business
appraisals for leisure businesses such as water parks. This
typically involves three approaches:
Income -
Financial performance is evaluated and capitalized.
Market -
Sales of similar water parks are examined and their experience
applied to the park being valued.
Asset -
The current value of equipment and other assets is
estimated.
John Gerner, our managing director, has conducted many valuations
for attractions. He spoke at IAAPA's annual convention on "How
Much is Your Attraction Worth? Identifying and Maintaining Value." Click
here to download the presentation slides.
Selected past water park consulting projects are described below.
All involved John Gerner, LBA's managing director.
Water Park Expert Testimony (Niagara
Falls, New York USA)
LBA was retained by Empire State Development Corporation, a
public authority of the state of New York, to evaluate the
feasibility of reopening Fallsville Splash Park in Niagara
Falls. It was the subject of a New York State Supreme Court
case. John Gerner served as an expert witness in tourist
attraction development in this court case in early 2009.
Harris Beach was the attorney for this state authority and
the main client contact. In the court's decision filed on
April 5, 2010, it states "the Court places additional
reliance on the testimony of John Gerner. Mr. Gerner is a
leisure industry expert." Click
here for the court's decision.
Boardwalk at Hersheypark (Hershey,
Pennsylvania USA)
The Boardwalk at Hersheypark is a water park area of the
theme park that opened in 2007. It includes a wave pool,
lazy river, seven slides, and a children's play area. Gerner
Consulting evaluated the market and financial potential of
water park activities for Hersheypark management as a
subcontractor to Economics Research Associates.
Morgan County Aquatic Center (Madison,
Georgia USA)
The Morgan County Aquatic Center opened in 2009, and is a
public facility operated by the Morgan County Parks and
Recreation Department. LBA conducted a feasibility study for
the aquatic center as a subcontractor to Doran &
Karwoski, Inc.
