Developing a Theme Park - The First Step
Business Advisors LLC (LBA) conducts the feasibility study, the first
step in developing a new theme park. Industry consultants typically
prepare this study for the developer, and it is generally required by
financing institutions or investors.
The study forecasts targeted usage by applying market penetration rates
to market segments. These rates are influenced by market size,
demographics, competition, and the experience of comparable facilities
The feasibility study also projects potential financial performance and
recommends the maximum development costs that would allow an acceptable
return-on-investment. These are key issues for those developing the
The study also provides initial physical planning parameters to assist
the theme park designer during the design stage of development. It is
critical that the designs are in line with market needs and expected
cash flow. These physical planning guidelines need to be in place
before the construction part of the developing process can start.
Designers, builders, and managers can all benefit from the guidance
provided in the study.
As part of the feasibility study, LBA can work closely with you in
preparing the initial image package that would assist designers in the
design stage of developing a new theme park, which follows the
feasibility stage. We could provide a walk-through description
and conceptual images of your new theme park seen through the
eyes of a typical visitor. These would preliminarily suggest the
general "look and feel" of the new park in financing and marketing
John Gerner, our managing director, has been a consultant for more than
20 years and has conducted feasibility studies for those developing
many new theme parks in the United States, Asia, Latin America, the
Middle East, and Europe.
We pride ourselves on prompt service and are also sensitive to time
constraints. If needed, assignments can be accelerated for an extra
more details on LBA's experience, click here.