Theme Park Developer: How to Start
Business Advisors LLC (LBA) conducts the feasibility study, which is the
first step in starting a new theme park. Experts typically prepare this
study for the developer, and it is generally required by investors and
The study forecasts targeted usage by applying market penetration rates
to market segments. These rates are influenced by market size,
demographics, competition, and the experience of comparable facilities
The feasibility study also projects potential financial performance and
recommends the maximum development costs that would allow an acceptable
return-on-investment to investors. These are key issues for those that
may finance the project.
The study also provides initial physical planning parameters to assist
the theme park designer during the design stage of development. It is
critical that the designs are in line with market needs and expected
cash flow. These physical planning guidelines need to be in place
before construction and building can start. Designers, builders, and
managers can all benefit from the guidance provided in the study.
John Gerner, our managing director, has been a consultant for more than
20 years and has conducted feasibility studies for many theme parks in
the United States, Asia, Latin America, the Middle East, and Europe.
We pride ourselves on prompt service and are also sensitive to time
constraints. If needed, assignments can be accelerated for an extra
more details on LBA's experience, click here.