Theme Park Consultants
Leisure Business Advisors LLC (LBA) has consultants that
specialize in providing theme park feasibility studies and concept
development services. The feasibility study is generally required
by investors and financing institutions.
This study forecasts targeted usage by applying market penetration
rates to market segments. These rates are influenced by market
size, demographics, competition, and the experience of comparable
facilities elsewhere. The feasibility study also projects
potential financial performance and recommends the maximum
development costs that would allow an acceptable
return-on-investment to investors. These are key issues for those
that may finance the project.
The study also provides initial physical planning parameters to
assist the theme park designer during the design stage of
development. It is critical that the designs are in line with
market needs and expected cash flow. These physical planning
guidelines need to be in place before construction and building
can start. Designers, builders, and managers can all benefit from
the guidance provided in the consultant's study.
As part of the feasibility study, LBA can work closely with you in
preparing the initial image package that would assist designers in
the design stage of development that follows the feasibility
stage. We could provide a walk-through description and conceptual
images of your new theme park seen through the eyes of a typical
visitor. These would preliminarily suggest the general "look and
feel" of the new park in financing and marketing presentations.
Past consulting projects for theme parks and amusement parks are
described below. All involved John Gerner, LBA's managing
Proposed Disney Theme Park (Latin
The Walt Disney Company is the leading theme park developer
in the world. Its locations include Disneyland, Walt Disney
World, Tokyo Disney Resort, Disneyland Park (Paris), Hong
Kong Disneyland, and Shanghai Disneyland. As a senior
consultant with Economics Research Associates in the 1980s,
John Gerner (LBA's managing director) evaluated locations in
Latin America for a proposed Disney theme park.
Universal Studios: Back to the Future
- The Ride (Worldwide)
Universal Studios has theme parks in the USA, Japan, and
Singapore. John Gerner, LBA's managing director, served as
president of Berkshire Ridefilm during the early 1990s.
During that time, the company produced the highly acclaimed
simulation film for "Back to the Future - The Ride", which
is currently at Universal Studios Japan.
Major New Theme Park (China)
Village Roadshow is Australia's largest amusement park
operator and owns Warner Bros. Movie World, Sea World,
Wet'n'Wild Water World, and other attractions. In 2011, LBA
evaluated the market and financial potential of developing a
major new attraction in China for Village Roadshow.
Hopi Hari (Brazil)
Hopi Hari is one of the largest theme parks in South
America, and is located near Sao Paulo in Brazil. It is 76
hectares (188 acres) in size, and cost USD$220 million to
develop. As a subcontractor to International Theme
Park Services, John Gerner (LBA's managing director)
evaluated the market and financial feasibility of Hopi Hari.
Pavilion Nostalgia Park (USA)
Pavilion Nostalgia Park is located within the Broadway at
the Beach tourist complex in Myrtle Beach, and opened in
2007. During its planning stage, LBA evaluated Pavilion
Nostalgia Park's potential financial performance for
Burroughs & Chapin Co, Inc.
Nanshan Cultural Tourism Zone (China)
The Nanshan Culture Tourism Zone is approximately 27
hectares (67 acres) in size, and contains several tourist
attractions. These include the Hainan Culture Park, Felicity
and Longevity Park, and Buddhist Culture Park. Its
centerpiece is the Guanyin Statue of Hainan, which is
currently the fourth tallest statue in the world. As a
subcontractor to Economics Research Associates, John Gerner
(LBA's managing director) evaluated the feasibility of
developing this major tourism project.
La Ronde (Canada)
La Ronde is a theme park in Montreal that is approximately
59 hectares (146 acres) in size. It offers 40 rides,
including ten roller coasters. As a subcontractor to
Economics Research Associates, John Gerner (LBA's managing
director) evaluated the potential of expanding this theme
park and adding year-round uses on the site. These uses
included a retail entertainment center, waterpark resort
hotel, and expanded marina.
Six Flags New England (USA)
Formerly named "Riverside Park", Six Flags New England is
located in Massachusetts. As a subcontractor to Economics
Research Associates, John Gerner (LBA's managing director)
evaluated the theme park's operating history, market
potential, and likely annual attendance based on its planned
Cedar Point (USA)
Cedar Point is a major theme park in Ohio. John Gerner
(LBA's managing director) was a senior consultant with
Economics Research Associates. He evaluated the impact of
various factors on past operating performance. These factors
included capital reinvestment, pricing, marketing efforts,
economic conditions, and weather.
Busch Gardens Williamsburg (USA)
Busch Gardens Williamsburg is located in Virginia and has
been repeatedly voted the world's most beautiful theme park
by amusement park enthusiasts. John Gerner (LBA's managing
director) was an internal productivity supervisor during the
early 1980s, and evaluated the operating performance of
individual rides and other components of the park. He also
examined past financial performance based on various
factors, and prepared the theme park's financial breakeven