Theme Park Consultants
Leisure
Business Advisors LLC (LBA) has consultants that specialize in
providing theme park feasibility studies and design services. The
feasibility study is generally required by investors and financing
institutions.
This study forecasts targeted usage by applying market penetration
rates to market segments. These rates are influenced by market size,
demographics, competition, and the experience of comparable facilities
elsewhere.
The feasibility study also projects potential financial performance and
recommends the maximum development costs that would allow an acceptable
return-on-investment to investors. These are key issues for those that
may finance the project.
The study also provides initial physical planning parameters to assist
the theme park designer during the design stage of development. It is
critical that the designs are in line with market needs and expected
cash flow. These physical planning guidelines need to be in place
before construction and building can start. Designers, builders, and
managers can all benefit from the guidance provided in the consultant's
study.
As part of the feasibility study, LBA can work closely with you in
preparing the initial image package that would assist designers in the
design stage of development that follows the feasibility stage. We
could provide a walk-through description and color artist conceptual
images of your new theme park seen through the eyes of a typical
visitor. These would preliminarily suggest the general "look and feel"
of the new park in financing and marketing presentations.
John Gerner, our managing director, has been a consultant for more than
20 years and has conducted feasibility studies for many theme parks in
the United States, Asia, Latin America, the Middle East, and
Europe.
We pride ourselves on prompt service and are also sensitive to time
constraints. If needed, assignments can be accelerated for an extra fee.
Recent
LBA consulting projects for new theme parks and amusement parks are
described below. These are followed
by a discussion of selected past consulting assignments by John Gerner,
LBA's managing director.
Recent Consulting
Projects for Theme Parks
Recent
LBA international clients include:
- Grupo
Kudla, for a new amusement park in Morocco.
- Chongqing Kingrun Real Estate, for
a new theme park in central China.
Pavilion Nostalgia
Park (USA)
Pavilion
Nostalgia Park
is located within the Broadway at the Beach tourist complex in Myrtle
Beach, and opened in 2007. During its planning stage, LBA evaluated
Pavilion Nostalgia Park's potential financial performance for Burroughs
& Chapin Co, Inc.
Proposed Disney Theme Park
(Latin America)
The
Walt Disney Company is the leading theme park developer in the world. Its
locations include Disneyland, Walt Disney World, Tokyo Disney Resort,
Disneyland Park (Paris), and Hong Kong Disneyland.
As
a senior consultant with Economics Research Associates (ERA) in the
1980s,
John Gerner evaluated a location in Latin America for a proposed Disney
theme park.
Hopi
Hari (Brazil)
Hopi
Hari is one of the largest theme parks in South America, and is located
near São Paulo in Brazil. It opened in 1999.
As
a subcontractor to International Theme Park Services (ITPS), John
Gerner evaluated the market and financial feasibility of Hopi
Hari.
Nanshan Buddhism Cultural Park
(China)
Nanshan
Buddhism Cultural Park is a major themed attraction within the Nanshan
Culture Tourism Zone in China's Hainan Province. Its centerpiece is the
Guanyin Statue of Hainan, also known as Guan Yin of the South Sea of
Sanya, which is currently the fourth tallest statue in the world. It
was enshrined in 2005.
As
a subcontractor to Economics Research Associates (ERA), John Gerner
evaluated the feasibility of developing this cultural
attraction.
Additional
Information
For
more details on LBA's design process for a new theme park, click
here.
Copyright
@2010 Leisure Business Advisors LLC.
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