Before the Theme Park Business Plan,
Conduct the Feasibility Study
The feasibility study is the first step in starting a theme park.
Leisure Business Advisors LLC (LBA) specializes in conducting this
study, which is typically required by financing institutions and
investors. The study provides market and financial analysis and
projections that will be used in the developer's business plan.
The study also provides critical physical planning recommendations
for the business plan. It is critical that design plans are in
line with market needs and expected cash flow. These planning
guidelines need to be in place before the construction and
building can start. Designers, planners, and managers can all
benefit from the guidance provided in the study. As part of the
feasibility study, LBA can work closely with you in preparing the
initial image package that would assist designers in the planning
stage of development that follows the feasibility stage. We could
provide a walk-through description and conceptual images of your
new theme park seen through the eyes of a typical visitor. These
would preliminarily suggest the planned "look and feel" of the new
park in business financing and marketing presentations. We pride
ourselves on prompt service and are also sensitive to time
constraints often involved in starting new development projects.
If needed, our typically planned schedule can be accelerated for
an extra fee.
LBA can also assist developers with other aspects of
the initial planning package needed for financing, such as concept
development and business plan preparation. Selected past theme
park and amusement park projects are described below. These
include past consulting efforts by John Gerner, LBA's managing
Proposed Disney Theme Park (Latin
The Walt Disney Company is the leading theme park developer
in the world. Its locations include Disneyland, Walt Disney
World, Tokyo Disney Resort, Disneyland Park (Paris), Hong
Kong Disneyland, and Shanghai Disneyland. As a senior
consultant with Economics Research Associates in the 1980s,
John Gerner (LBA's managing director) evaluated locations in
Latin America for a proposed Disney theme park.
Universal Studios: Back to the Future
- The Ride (Worldwide)
Universal Studios has theme parks in the USA, Japan, and
Singapore. John Gerner, LBA's managing director, served as
president of Berkshire Ridefilm during the early 1990s.
During that time, the company produced the highly acclaimed
simulation film for "Back to the Future - The Ride", which
is currently at Universal Studios Japan.
Major New Theme Park (China)
Village Roadshow is Australia's largest amusement park
operator and owns Warner Bros. Movie World, Sea World,
Wet'n'Wild Water World, and other attractions. In 2011, LBA
evaluated the market and financial potential of developing a
major new attraction in China for Village Roadshow.
Hopi Hari (Brazil)
Hopi Hari is one of the largest theme parks in South
America, and is located near Sao Paulo in Brazil. It is 76
hectares (188 acres) in size, and cost USD$220 million to
develop. As a subcontractor to International Theme
Park Services, John Gerner (LBA's managing director)
evaluated the market and financial feasibility of Hopi Hari.
Pavilion Nostalgia Park (USA)
Pavilion Nostalgia Park is located within the Broadway at
the Beach tourist complex in Myrtle Beach, and opened in
2007. During its planning stage, LBA evaluated Pavilion
Nostalgia Park's potential financial performance for
Burroughs & Chapin Co, Inc.
Nanshan Cultural Tourism Zone (China)
The Nanshan Culture Tourism Zone is approximately 27
hectares (67 acres) in size, and contains several tourist
attractions. These include the Hainan Culture Park, Felicity
and Longevity Park, and Buddhist Culture Park. Its
centerpiece is the Guanyin Statue of Hainan, which is
currently the fourth tallest statue in the world. As a
subcontractor to Economics Research Associates, John Gerner
(LBA's managing director) evaluated the feasibility of
developing this major tourism project.
La Ronde (Canada)
La Ronde is a theme park in Montreal that is approximately
59 hectares (146 acres) in size. It offers 40 rides,
including ten roller coasters. As a subcontractor to
Economics Research Associates, John Gerner (LBA's managing
director) evaluated the potential of expanding this theme
park and adding year-round uses on the site. These uses
included a retail entertainment center, waterpark resort
hotel, and expanded marina.
Six Flags New England (USA)
Formerly named "Riverside Park", Six Flags New England is
located in Massachusetts. As a subcontractor to Economics
Research Associates, John Gerner (LBA's managing director)
evaluated the theme park's operating history, market
potential, and likely annual attendance based on its planned
Cedar Point (USA)
Cedar Point is a major theme park in Ohio. John Gerner
(LBA's managing director) was a senior consultant with
Economics Research Associates. He evaluated the impact of
various factors on past operating performance. These factors
included capital reinvestment, pricing, marketing efforts,
economic conditions, and weather.
Busch Gardens Williamsburg (USA)
Busch Gardens Williamsburg is located in Virginia and has
been repeatedly voted the world's most beautiful theme park
by amusement park enthusiasts. John Gerner (LBA's managing
director) was an internal productivity supervisor during the
early 1980s, and evaluated the operating performance of
individual rides and other components of the park. He also
examined past financial performance based on various
factors, and prepared the theme park's financial breakeven