Build a Theme Park; Taking the First Step 

The feasibility study is the first step in building a theme park. Leisure Business Advisors LLC (LBA) specializes in conducting this study, which is typically required by financing institutions and investors. 

The study provides market and financial analysis and projections. It also provides critical physical planning recommendations to assist the theme park builder during the building stage of development. It is critical that the size of the project be in line with market needs and expected cash flow. These physical planning guidelines need to be in place before building can begin. Designers, builders, and managers can all benefit from the guidance provided in the study.

As part of the feasibility study, LBA can work closely with you in preparing the initial image package that would assist the builder in preparing for the building stage of development that follows the feasibility stage. We could provide a walk-through description and color artist conceptual images of your new theme park seen through the eyes of a typical visitor. These would preliminarily suggest the general "look and feel" of the new park in financing and marketing presentations.

John Gerner, our managing director, has been a consultant for more than 20 years and has conducted feasibility studies for many theme parks in the United States, Asia, Latin America, the Middle East, and Europe. We pride ourselves on prompt service and are also sensitive to time constraints. If needed, assignments can be accelerated for an extra fee.

Selected LBA consulting projects for new theme parks and amusement parks are described below. These are followed by a discussion of selected past consulting assignments by John Gerner, LBA's managing director.


Evaluation of Major New Attraction (China)

Village Roadshow is Australia's largest amusement park operator and owns Warner Bros. Movie World, Sea World, Wet’n’Wild Water World, and other attractions.   


Pavilion Nostalgia Park (USA)

Pavilion Nostalgia Park is located within the Broadway at the Beach tourist complex in Myrtle Beach, and opened in 2007. During its planning stage, LBA evaluated Pavilion Nostalgia Park's potential financial performance for Burroughs & Chapin Co, Inc. 


Proposed Disney Theme Park (Latin America)

The Walt Disney Company is the leading theme park developer in the world. Its locations include Disneyland, Walt Disney World, Tokyo Disney Resort, Disneyland Park (Paris), and Hong Kong Disneyland. 

As a senior consultant with Economics Research Associates (ERA) in the 1980s, John Gerner evaluated a location in Latin America for a proposed Disney theme park.

Hopi Hari  (Brazil)

Hopi Hari is one of the largest theme parks in South America, and is located near São Paulo in Brazil. It opened in 1999. 

As a subcontractor to International Theme Park Services (ITPS), John Gerner evaluated the market and financial feasibility of Hopi Hari.


Nanshan Buddhism Cultural Park (China)

Nanshan Buddhism Cultural Park is a major themed attraction within the Nanshan Culture Tourism Zone in China's Hainan Province. Its centerpiece is the Guanyin Statue of Hainan, also known as Guan Yin of the South Sea of Sanya, which is currently the fourth tallest statue in the world. It was enshrined in 2005. 

As a subcontractor to Economics Research Associates (ERA), John Gerner evaluated the feasibility of developing this cultural attraction.


Additional Information

For more details on LBA's design process for a new theme park, click here.