Family Entertainment Center Consultants
Leisure Business Advisors LLC (LBA) is a consulting firm that
conducts the feasibility study, the first step in starting a new
family entertainment center. Industry consultants typically
prepare this study for the developer, and it is generally required
by financing institutions or investors.
The study forecasts targeted usage by applying market penetration
rates to market segments. These rates are influenced by market
size, demographics, competition, and the experience of comparable
facilities elsewhere. The feasibility study also projects
potential financial performance and recommends the maximum
development costs that would allow an acceptable
return-on-investment to investors. These are key issues for those
that may finance the project.
The study also provides initial physical planning parameters to
assist the family entertainment center designer during the design
stage of development. It is critical that the designs are in line
with market needs and expected cash flow. These physical planning
guidelines need to be in place before construction and building
can start. Designers, builders, and managers can all benefit from
the guidance provided in the consultant's study. As part of the
feasibility study, LBA can work closely with you in preparing the
initial image package that would assist designers in the design
stage of development that follows the feasibility stage. We could
provide a walk-through description and color artist conceptual
images of your new family entertainment center seen through the
eyes of a typical visitor. These would preliminarily suggest the
general "look and feel" of the new park in financing and marketing
presentations. We pride ourselves on prompt service and are also
sensitive to time constraints. If needed, assignments can be
accelerated for an extra fee. Our standard fee includes travel
costs and other out-of-pocket expenses, so there are no unknown
charges or set up fees.
Selected past consulting projects are described below. All
involved John Gerner, LBA's managing director.
Andy Alligator's Fun Park (Norman,
Andy Alligator's Fun Park is an eight-acre family
entertainment center (FEC) with a variety of activities.
These include miniature golf, go-karts, batting cages, and
bumper boats. An 11,000 square-foot building provides space
for games, food service, and parties. LBA conducted the
feasibility study for this FEC in 2006. The client was
Allison's Fun Incorporated.
Foxfire Mountain (Sevierville,
Foxfire Mountain is a popular adventure park in the Smoky
Mountains tourist destination area. It offers a zip line
tour, an all-terrain vehicle (ATV) tour, and a swinging
bridge. It is considering future expansion, and LBA was
retained in 2012 to help define the direction of this future
NASCAR SpeedPark Chain (USA and
NASCAR SpeedPark is a branded outdoor family entertainment
center offering a variety of go-kart tracks and other
participatory activities. In 2005, LBA evaluated the
operation of the entire NASCAR Speedpark chain of centers as
a subcontractor to Economics Research Associates. The
client was Burroughs & Chapin Co, Inc. That company
later sold its leisure attractions to PARC Management LLC.
Andretti Thrill Park (Melbourne,
Andretti Thrill Park is a six-acre family entertainment
center that features multiple go-kart tracks, miniature golf
course, batting cages, paddle boats, train ride, kiddie
rides, and a playground. Inside its 17,000 square-foot main
building, it provides games, food service and party rooms.
LBA conducted a business valuation of this FEC in 2006. The
client was MTP of Brevard County, Ltd.
Valuation of Former Fun Park
(Florence, South Carolina USA)
Mister Mark's Fun Park was a family entertainment center
that was built in 2003 and closed in 2008. LBA was retained
by States Resources Corporation in 2009 to conduct a
business valuation of the former center in anticipation of a
foreclosure on the client's loan to the original owner.