Business Advisors LLC (LBA) specializes in conducting feasibility
studies, typically the first step in the development process. An
independent expert usually prepares this study and it is generally
required by funding sources.
This study evaluates potential markets and projects attendance by
applying market penetration rates to the market segments. These rates
are influenced by the quality of the market segments, competition, and
the experience of comparable facilities elsewhere.
John Gerner, LBA's managing director, has conducted planning studies
for many cultural attractions. These include:
- Fort Monroe Reuse:
This 565-acre military base contains the largest stone fort ever built
in America and more than a 100 historic buildings. LBA prepared
the cultural business plan
that was part of the interpretive master plan for Fort Monroe's
it closed as an active military base in 2011. Click here for a presentation of
- Nanshan Cultural Tourism Zone:
This destination on China's Hainan island contains several tourist
attractions, including the Hainan Culture Park, Felicity and Longevity
Park, and Buddhist Culture Park. As a subcontractor to Economics
Research Associates, John Gerner evaluated the feasibility of
developing this major cultural attraction.
- Interpretive center for Canadian
Geographic: Gerner Consulting (before it became Leisure
Business Advisors LLC) evaluated the market potential for a museum
showcasing Canada that would be located in Ottawa near Parliament Hill.
- Biography museum for Celebrating
Patsy Cline, Inc: Gerner Consulting prepared attendance
and financial projections for a museum showcasing the life of Country
Music singer Patsy Cline to be located in her hometown of Winchester,
- Museum village celebrating Walt
Disney's childhood for the Industrial Development Authority of Marceline:
As a subcontractor to International Theme Park Services (ITPS), he
evaluated the potential of a museum village that would include Walt
Disney's childhood home in Marceline, Missouri.
- Ice Cream Capital of the World
Visitor Center for Well's Dairy: As a subcontractor to
ITPS, he conducted the feasibility study for this combination museum
and visitor center. It was the Travel Federation of Iowa and Iowa
Tourism Division's 2000, 2001, 2003 and 2005 Attraction of the year
- Virginia Marine Science Museum
expansion: as a subcontractor to Economics Research
Associates (ERA), he prepared market and financial projections for this
$35 million expansion that tripled the museum's size in 1996. The
museum has been named the Travel Attraction of the Year by the
Southeast Tourism Association.
- National Aquarium in Baltimore
expansion: With ERA, he evaluated major expansion
alternatives that included both exhibit and theater options.
- Great Biosphere for the New York
Zoological Society: With ERA, he valuated the market
potential for a new animal-oriented attraction in downtown Manhattan
that would combine innovative themed exhibits and theaters.
- Science Museum for the City of
Birmingham, Alabama: With ERA, he prepared attendance and
financial projections for a new science museum in Birmingham.
His operations studies with
ERA include evaluating:
trends at Smithsonian museums for Marriott Corporation.
visitor exhibit and theater needs at the Kennedy Space Center.
systems at the Boston Museum of Science.
origin tracking system for the Country Music Hall of Fame and Museum.
To learn more about our
feasibility study process, click here.