For new attractions, Leisure Business Advisors LLC (LBA) begins
by conducting the feasibility study. This study is typically the
first step of the development process, and is generally required
by investors and financing institutions. It evaluates potential
market support, determines potential financial performance, and
establishes the maximum warranted development cost. It is critical
that designs are in line with market needs and justified
The feasibility study also provides initial physical planning parameters, such as total land size needed and building space required. It also recommends the attraction mix and major components.
LBA can expand our feasibility study effort and add conceptual visualization services. These could include images of the new leisure attraction seen through the eyes of a typical visitor, which would help define the project's "look and feel" in financing and promotional presentations. This effort would also begin the detailed planning process needed to move the project towards completion. This expanded planning effort can be chosen at the start of the consulting assignment, or added after the standard feasibility study has been completed.
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